As a new property management company in Northeast Wisconsin YBR needed a brand to make them stand out from the competition. YBR, standing for Yellow Brick road needed to lean on their namesake without being a cheesy. 

Using a brick pattern in a circular shape lent itself to a more modern look with an extended all caps font to further show clients this is a high-end company. The addition of a gradient gold overlay elevated this design to the classy look and feel the client wanted to achieve.